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  • Advert for STD Bank Premium Q2 2025 (MPU) V1

Social Media Manager (onboard)

Salary : EUR 4000 to EUR 7000 Per Month

The Social Media Manager Onboard represents a contemporary specialist role within the luxury yachting sector, responsible for creating and managing compelling digital content that showcases vessel experiences, destinations, and lifestyle elements. This innovative position combines creative media production with strategic communication planning to develop and maintain sophisticated online presences for yacht owners, charter operations, or the vessels themselves.

Working at the intersection of digital marketing and luxury experience, onboard Social Media Managers capture and curate exclusive content that reflects the exceptional nature of yacht travel while maintaining appropriate privacy and security considerations. They implement cohesive digital strategies, develop engaging narratives, and manage multiple online platforms whilst ensuring all content aligns with principals' preferences and promotional objectives.

Key responsibilities include creating high-quality photography and video content, developing written narratives and captions, managing content calendars, and coordinating timely posts across various social media platforms. Social Media Managers monitor engagement metrics, respond to online interactions, protect digital privacy, and ensure compliance with relevant regulations including image rights and territorial restrictions. They collaborate with vessel crew to identify content opportunities, coordinate with shore-based teams, and maintain brand consistency across all digital communications.

The role demands exceptional creative capabilities alongside technical digital skills. Social Media Managers must possess advanced photography and videography abilities, demonstrate content editing proficiency, and understand social media algorithms and best practices. They require cultural sensitivity, interpersonal diplomacy, and judgement regarding appropriate content sharing while maintaining the confidentiality expected within the exclusive yachting environment.

Career progression opportunities include advancement to broader marketing and communication director roles, brand management positions, or specialisation in luxury lifestyle content creation. The position offers excellent prospects for digitally-skilled professionals seeking to combine creative work with the exclusive experiences available within the luxury yachting industry.

Qualifications, training and skills required

  • Degree or qualification in digital marketing, communications, or related field
  • Minimum 3 years' experience in social media management or content creation
  • Advanced photography and videography skills
  • Proficiency with image and video editing software
  • Understanding of social media platforms, algorithms and best practices
  • Content strategy development capabilities
  • Strong writing abilities for various digital formats
  • Knowledge of digital analytics and performance measurement
  • Understanding of brand development and maintenance
  • Experience with content management systems

Extra desired training

  • Digital Marketing professional qualification
  • Advanced Photography and Videography
  • Content Strategy and Development
  • Social Media Management systems
  • Adobe Creative Suite proficiency
  • Digital Privacy and Security
  • Luxury Brand Communications
  • Digital Analytics and Measurement
  • Previous experience in luxury lifestyle, travel or yachting sectors
  • Understanding of privacy considerations for high-profile individuals
  • Knowledge of international image rights and digital regulations
  • Drone photography/videography certification
  • Basic understanding of SEO principles
  • Experience with influencer collaborations
  • Additional language capabilities
  • Crisis communication awareness