Company Profile

Allow us to introduce ourselves. We’re Active Nation, a registered charity who are wholeheartedly committed to a bold and exciting mission to persuade the nation to be active. Our expertise lies in sport and exercise, for which we have an incredible passion. At our heart is the belief that this is a passion everyone can share with us. We exist to spread the word about the benefits moving more, getting communities excited and igniting their enthusiasm for getting active. Our mission is driven by a poignant and powerful message…50% of women and 30% of men in the UK are damaging their health through a lack of physical activity. Physical inactivity is now associated to 1 in 6 deaths in the UK. This means that more and more of us are putting ourselves at risk of contracting chronic illnesses, such as cancer, osteoporosis, type II diabetes and heart disease, all conditions associated with a sedentary lifestyle. The good news is that by being more active, and sticking to the Department of Health’s recommendation of 150 minutes of activity per week, you can go a long way to preventing these obesity and inactivity associated illnesses. We aim to make a truly positive difference to the health of the nation.