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The Superyacht Forum 2018 focus on ‘The Perfect Customer Journey’

This year’s Superyacht Forum is just around the corner, a 3-day event held in Amsterdam, from 12th– 14th November.  Bringing together the great and the good from the world’s superyacht industry.

Over 3 days, approximately 800 of the most influential and innovative superyacht delegates from across the globe, will attend a series of topics and workshops following the theme ‘The Perfect Customer Journey’.  They’ll be encouraged to discuss and debate during think tanks, social interactions and keynote speeches, the current customer experience and how the industry can improve and sustain better ways of engaging and connecting with tomorrow’s Ultra High Net Worth (UHNW) customers.

Looking at new business models, innovators and investors will be addressing the future of superyacht ownership, trying to ensure that new superyacht owners enjoy every part of the journey.  As part of the Forum’s strategic plan, each day will focus on a specific stage in the process of superyacht ownership; from chartering, buying, right through to new build, project management, innovation and rebuild. Culminating on Day 3 in operating and managing, covering Captains and Crew, Yacht Management, budgeting and analysing the next generation of superyacht owners.

As well as the great opportunity for networking in this exclusive environment, the Forum is hosting a VIP social programme, with “The Red Party” with Red Ensign Group, taking place on Tuesday 13th, with this year’s theme being Fire & Ice, guests will be invited to wear … you guessed it … red with warnings of an ice queen in attendance!

For more information visit: http://www.superyachtnews.com/thesuperyachtforum

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